If you are thinking of selling your house, chances are you're caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. Or, unfortunate circumstances have resulted in an unwanted desire to sell. Remember, I'm dedicated to help you every step of the way with integrity. Call or email me today!


Setting the Listing Price

The first question I'm asked from a seller is undoubtedly, "How much is my home worth?" Worth could greatly differ from value which could also differ from listing price. Call or e-mail me and I am happy to explain the differences from a purely real estate perspective; however, this little introduction to selling covers the very basic parameters for setting the listing price .

For  In setting the listing price for your home, it's a good idea to start off being in a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from us, or online search results that you’ve found yourself), buyers determine which houses they want to view. Consider the following pricing factors:

  • Pricing too high, your house won’t be chosen for viewing by willing and able buyers. You may thing of telling an agent or have told one to "Bring me any offer. Frankly, I’d take less." But in that list of houses, yours simply looks too expensive to be considered and a vast majority of agents will sway a buyer away from viewing as they consider it a waste of their time, "The seller and the agent are unrealistic on the price so they will be very difficult to work with" is commonplace. Or "That agent just wanted the listing and agreed to list the property....let's view another home because that one is going to be a handful".
  • Pricing too low, short-changes yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more. There is also the possibility that the buyer placing under contract will nickel and dime for repairs if not properly vetted by your agent. If that happens and you cancel the sale, the home goes back on the market and new buyers feel that something may be wrong with it (one legally can't publicly state that the first buyer performed a bait-and-switch) which damages the value of your property, potentially receiving offers below the original list price.

NOTE: Never say "asking" price, which implies you don't expect to get it.


Then what do I do?

Do I set the list price at the average price per square foot as neighbors?

Do I set it just barely above to remain part of the viewing equation but numerically let buyers know your home is valued as more? 

Do I set it just barely below to drive traffic so that all buyers want to see your house and make offers? 

There is a specific method I utilize that is tailored to each and every property, neighborhood, housing market, timing and the marketing and pre-marketing strategy of the property. To determine the proper listing price of your house, contact me for a free consultation and transparent conversation.

Lori Jean Loukonen



Premier Realty Associates


Mobile: 949.543.7150



I'm Here To Help

Ready to start your buying or selling process?
Give me a call.

Contact Me Today